Effective Date: March 31, 2026

Lax Goalie Rat / Lax Rat Academy (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website laxgoalierat.com (the “Site”), use the Lax Rat Academy mobile application (the “App”), engage with our content, purchase products, or interact with our services.

By using the Site or the App, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information from you:

Personal Information (PII), including but not limited to:

• Name
• Email address
• Phone number
• Mailing address
• Billing information (processed securely by third-party payment gateways or Apple’s App Store)
• Any additional information you voluntarily submit

Technical and Usage Data:

• IP address
• Browser type
• Device type, operating system, and unique device identifiers
• Pages visited and time spent on the Site
• App usage data, including sessions viewed, features accessed, and interaction patterns
• Referring website
• Crash logs and performance data

Cookies & Tracking Technologies (Website):

We use cookies and similar tracking technologies on the Site to enhance user experience, analyze traffic, and deliver personalized content and advertisements.

App-Specific Data:

When you use the App, we may collect device identifiers, push notification tokens (if you opt in), and in-app activity data to improve the user experience and deliver relevant content.

2. How We Use Your Information

We may use the information collected from you for the following purposes:

• To personalize your experience and deliver relevant content
• To process transactions securely
• To improve our Site and App functionality and user experience
• To send emails regarding your orders, subscriptions, or account
• To send push notifications about new content, events, or promotions (with your consent)
• To respond to customer service requests
• For marketing, promotions, or retargeting (with consent)
• To monitor App performance and diagnose technical issues
• To comply with legal obligations

3. How We Protect Your Information

We implement reasonable and appropriate physical, electronic, and managerial procedures to protect your personal information.

Security measures include:

• SSL (Secure Socket Layer) encryption
• Regular malware scans
• Limited access to personal information
• PCI-compliant third-party payment processors (we do not store payment information)

4. Cookies and Tracking Technologies

On the Site, we may use cookies, web beacons, or similar technologies to:

• Understand user behavior
• Store user preferences
• Serve personalized ads

You can control or disable cookies through your browser settings. Disabling cookies may limit certain Site functionality.

The App does not use browser cookies. App analytics and tracking are subject to your device settings and Apple’s App Tracking Transparency framework. You may opt out of tracking through your device’s privacy settings.

5. In-App Purchases and Subscriptions

The App may offer subscriptions or in-app purchases processed through Apple’s App Store. We do not collect or store your payment card information for in-app transactions. All billing is handled by Apple in accordance with their terms and privacy policy. For questions about App Store billing, visit Apple’s support page.

6. Push Notifications

With your permission, we may send push notifications to your device about new content, training sessions, events, and promotions. You can manage or disable push notifications at any time through your device settings.

7. Third-Party Disclosure

We do not sell or rent your personal data. We may share data with:

• Hosting and IT partners
• Payment processors
• Email marketing platforms
• Analytics providers (e.g., Google Analytics, app analytics services)
• Law enforcement, if required

All third-party partners are required to safeguard your data in accordance with applicable laws.

8. Third-Party Links

Our Site and App may contain links to third-party websites or services. These have independent privacy policies, and we are not responsible for their content or practices. Use discretion when visiting external sites.

9. Google Advertising & Analytics

On the Site, we use:

• Google AdSense
• Google Analytics
• Remarketing with Google Ads
• Google Display Network Impression Reporting

Google may use cookies to deliver ads based on your past visits to our Site or others. You can opt out via Google Ad Settings or the Network Advertising Initiative.

10. California Consumer Privacy Act (CCPA)

If you are a California resident, you have the right to:

• Know what personal data is collected and how it is used
• Request deletion of your personal data
• Opt out of the sale of your data
• Access your personal data

To make a request, contact: [email protected]

11. GDPR (for EU/EEA Residents)

If you are located in the EU/EEA, you have rights under the General Data Protection Regulation (GDPR), including:

• Right to access, update, or delete your data
• Right to object to processing
• Right to data portability
• Right to withdraw consent

Our legal basis for collecting and using personal data depends on the context but typically includes: consent, contract performance, and legitimate business interests.

12. Children’s Privacy (COPPA)

We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will delete it promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected].

13. Do Not Track Signals

We honor Do Not Track (DNT) browser signals and do not track, plant cookies, or use advertising when a DNT mechanism is active.

14. Data Breach Notification

In the event of a data breach, we will notify affected users via email within 7 business days, in accordance with applicable laws.

15. Email Marketing & CAN-SPAM Compliance

We collect your email to:

• Communicate order status and account updates
• Send informational or promotional emails

To comply with CAN-SPAM, we agree to:

• Not use false or misleading subject lines or email addresses
• Identify advertisements clearly
• Include our physical mailing address
• Honor opt-out/unsubscribe requests promptly
• Provide an unsubscribe link in every marketing email

To unsubscribe, use the link in the footer of our emails or email us at [email protected].

16. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. You may request deletion of your data at any time by contacting us.

17. Changes to This Policy

We may update this Privacy Policy from time to time. All changes will be reflected on this page with a revised Effective Date. We encourage you to review this policy periodically.

18. Contact Us

If you have any questions about this Privacy Policy, you may contact us at:

Lax Goalie Rat / Lax Rat Academy
3756 Kansas Dr.
Santa Rosa, CA 95405
[email protected]