Privacy Policy

Effective Date: April 13, 2025

Lax Goalie Rat (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [laxgoalierat.com] (the “Site”), engage with our content, purchase products, or interact with our services.

By using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information from you:

Personal Information (PII), including but not limited to:

Name
Email address
Phone number
Mailing address
Billing information (processed securely by a third-party payment gateway)
Any additional information you voluntarily submit

Technical and Usage Data:

IP address
Browser type
Device type
Pages visited and time spent on the site
Referring website

Cookies & Tracking Technologies:
We use cookies and similar tracking technologies to enhance user experience, analyze traffic, and deliver personalized content and advertisements.

2. How We Use Your Information

We may use the information collected from you for the following purposes:

To personalize your experience and deliver relevant content
To process transactions securely
To improve our website functionality and user experience
To send emails regarding your orders, subscriptions, or account
To respond to customer service requests
For marketing, promotions, or retargeting (with consent)
To comply with legal obligations

3. How We Protect Your Information

We implement reasonable and appropriate physical, electronic, and managerial procedures to protect your personal information.

Security measures include:

SSL (Secure Socket Layer) encryption
Regular malware scans
Limited access to personal information
PCI-compliant third-party payment processors (we do not store payment info)

4. Cookies and Tracking Technologies

We may use cookies, web beacons, or similar technologies to:

Understand user behavior
Store user preferences
Serve personalized ads

You can control or disable cookies through your browser settings. Disabling cookies may limit certain site functionality.

5. Third-Party Disclosure

We do not sell or rent your personal data. We may share data with:

Hosting and IT partners
Payment processors
Email marketing platforms
Analytics providers (e.g., Google Analytics)
Law enforcement, if required

All third-party partners are required to safeguard your data in accordance with applicable laws.

6. Third-Party Links

Our site may contain links to third-party websites. These websites have independent privacy policies, and we are not responsible for their content or practices. Use discretion when visiting external sites.

7. Google Advertising & Analytics

We use:

Google AdSense
Google Analytics
Remarketing with Google Ads
Google Display Network Impression Reporting

Google may use cookies to deliver ads based on your past visits to our site or others. You can opt out via Google Ad Settings or the Network Advertising Initiative.

8. California Consumer Privacy Act (CCPA)

If you are a California resident, you have the right to:

Know what personal data is collected and how it is used
Request deletion of your personal data
Opt out of the sale of your data
Access your personal data

To make a request, contact: damon@laxgoalierat.com

9. GDPR (for EU/EEA Residents)

If you are located in the EU/EEA, you have rights under the General Data Protection Regulation (GDPR), including:

Right to access, update, or delete your data
Right to object to processing
Right to data portability
Right to withdraw consent

Our legal basis for collecting and using personal data depends on the context but typically includes: consent, contract performance, and legitimate business interests.

10. Children’s Privacy (COPPA)

We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will delete it promptly.

11. Do Not Track Signals

We honor Do Not Track (DNT) browser signals and do not track, plant cookies, or use advertising when a DNT mechanism is active.

12. Data Breach Notification

In the event of a data breach, we will notify affected users via email within 7 business days, in accordance with applicable laws.

13. Email Marketing & CAN-SPAM Compliance

We collect your email to:

Communicate order status and account updates
Send informational or promotional emails

To comply with CAN-SPAM, we agree to:

Not use false or misleading subject lines or email addresses
Identify advertisements clearly
Include our physical mailing address
Honor opt-out/unsubscribe requests promptly
Provide an unsubscribe link in every marketing email

To unsubscribe, use the link in the footer of our emails or email us at damon@laxgoalierat.com

14. Changes to This Policy

We may update this Privacy Policy from time to time. All changes will be reflected on this page with a revised Effective Date. We encourage you to review this policy periodically.